Posts by spaldingbarker

What is the one thing that Powerball, dieting, and Social Media have in common?

»Posted by on May 21, 2013 in Business Strategy, Marketing | 0 comments

What is the one thing that Powerball, dieting, and Social Media have in common?

Quick, close your eyes and ask yourself what do these three things have in common?  Let’s look closer: Powerball:  One of the major news stories recently was on that Powerball lottery was recently over 600 million dollars (I even bought a ticket which I do not normally do). Dieting:  In amazon, my search for the word dieting just returned over 13,326 results.  I am always amazed when people who I like, respect, and think are smart tell me about their wacky diet. Social media: companies, non-profits, and small businesses feel that they need to do all of the social media platforms, right now.  And somehow that “other companies” are capturing all of the benefit of social media. Hope ,untempered by realism or experience, is the common element....

read more

One Example of How Not to do Social Media.

»Posted by on May 16, 2013 in Business Strategy, Marketing | 0 comments

One Example of How Not to do Social Media.

“We have been taught to believe that negative equals realistic and positive equals unrealistic”.  Susan Jeffers. I believe that negativity is poison, and I try very hard to not fall into the trap of negativity.  I do not believe that bringing out all the bad things that can happen is being smart or shows experience or even good judgment. That being said, sometime people do things, either out of anger or frustration, or a momentary lack of judgment that hurts them.  In social media, we can all think of examples of grown men and woman who should know better, doing something stupid. We at Spalding Barker use the rule, that you should view anything that you post as going to be read by your boss, your mother, and your priest/preacher or rabbi (substitute in...

read more

Deal Sites and Customer Service. Does it matter to your business?

»Posted by on Feb 1, 2013 in Marketing | 0 comments

Deal Sites and Customer Service.  Does it matter to your business?

Some time ago we wrote about daily deal sites, which included sites such as;  Groupon, Google Offers, Living Social , and others and how they are influencing pricing and purchasing patterns of consumers and the B2C companies who service them. I use these sites regularly and wanted to compare a customer service experience that I recently had where I was able to contrast Google Offers and Groupon. By way of background, I was looking to purchase a couple of small corporate gifts for the holidays.  I was tired of sending chocolates / fruit baskets/  etc. and wanted to try purchasing something that my clients may use rather than just try to get rid of. First, I saw something that I thought would work on Groupon,  it happened to be cigars which, while maybe not...

read more

10 Things that Affect your Products Pricing or The Efficient Market Hypothesis of Product Pricing

»Posted by on Dec 4, 2012 in Business Strategy, Marketing, miscellaneous | 0 comments

10 Things that Affect your Products Pricing or The Efficient Market Hypothesis of Product Pricing

 Like everyone else in the country, I spent a portion of last weekend shopping for a few gifts, some for my family and some for me.  As I shopped, I was struck with the concept of how product pricing has changed. Pricing a product has always been challenging. In the old days (you pick the time frame) you would spend some time in determining your costs, what you needed to make to stay in business, and what similar products were selling for. You mix it all together, say a prayer to your heathen god, and then set your price. Then, come hell or high water, you would stick to the price until forced to change it. Price was the last thing that you changed.  That worked pretty well for a very long time. People would pay “the going rate” for a product and not think...

read more

10 Things to Keep in Mind When You Are Doing a Client Survey

»Posted by on Nov 27, 2012 in Business Strategy, Marketing, miscellaneous | 0 comments

10 Things to Keep in Mind When You Are Doing a Client Survey

Every once in a while a client asked us to perform a client survey for them.   It is usually driven by the marketing department within the company with the goal of understanding how the product or service is viewed by those that have either purchased the product or those who have decided not to purchase. In some cases, it is driven from outside of the company by investors or stakeholders with the idea of helping the company to sharpen their focus on potential markets. A customer and non-customer survey can be very valuable.  In most non-survey situations, client have contact either by sales (who are trying to sell them something) or support (who are trying to fix something that is broken).   Those two channels are not the best way to get a broader picture of...

read more