Business Strategy

Who Wins Facebook Marketplace or Craigslist?

»Posted by on Feb 2, 2018 in Business Strategy, Facebook | 0 comments

As I was looking for parts for my son’s 1966 International Scout,  which by the way is a frequent task, I noticed that the role that was once taken up by Craiglist, that of matching buyers and sellers in a localized area is being challenged by Facebook Marketplace.  Now if you are not familiar with marketplace it is very similar in purpose to craigslist for most hard goods as it matches buyers and sellers in a user defined geographic area.  You can post photo’s or ask questions in much the same way as craigslist.  I have used both and have to give the nod to Facebook in terms of usability over Craigslist but that is personal. It is estimated toward the end of last year that craigslist has 50 billion page views per month.  About 2.3 million people...

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What is the one thing that Powerball, dieting, and Social Media have in common?

»Posted by on May 21, 2013 in Business Strategy, Marketing | 0 comments

What is the one thing that Powerball, dieting, and Social Media have in common?

Quick, close your eyes and ask yourself what do these three things have in common?  Let’s look closer: Powerball:  One of the major news stories recently was on that Powerball lottery was recently over 600 million dollars (I even bought a ticket which I do not normally do). Dieting:  In amazon, my search for the word dieting just returned over 13,326 results.  I am always amazed when people who I like, respect, and think are smart tell me about their wacky diet. Social media: companies, non-profits, and small businesses feel that they need to do all of the social media platforms, right now.  And somehow that “other companies” are capturing all of the benefit of social media. Hope ,untempered by realism or experience, is the common element....

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One Example of How Not to do Social Media.

»Posted by on May 16, 2013 in Business Strategy, Marketing | 0 comments

One Example of How Not to do Social Media.

“We have been taught to believe that negative equals realistic and positive equals unrealistic”.  Susan Jeffers. I believe that negativity is poison, and I try very hard to not fall into the trap of negativity.  I do not believe that bringing out all the bad things that can happen is being smart or shows experience or even good judgment. That being said, sometime people do things, either out of anger or frustration, or a momentary lack of judgment that hurts them.  In social media, we can all think of examples of grown men and woman who should know better, doing something stupid. We at Spalding Barker use the rule, that you should view anything that you post as going to be read by your boss, your mother, and your priest/preacher or rabbi (substitute in...

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10 Things that Affect your Products Pricing or The Efficient Market Hypothesis of Product Pricing

»Posted by on Dec 4, 2012 in Business Strategy, Marketing, miscellaneous | 0 comments

10 Things that Affect your Products Pricing or The Efficient Market Hypothesis of Product Pricing

 Like everyone else in the country, I spent a portion of last weekend shopping for a few gifts, some for my family and some for me.  As I shopped, I was struck with the concept of how product pricing has changed. Pricing a product has always been challenging. In the old days (you pick the time frame) you would spend some time in determining your costs, what you needed to make to stay in business, and what similar products were selling for. You mix it all together, say a prayer to your heathen god, and then set your price. Then, come hell or high water, you would stick to the price until forced to change it. Price was the last thing that you changed.  That worked pretty well for a very long time. People would pay “the going rate” for a product and not think...

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10 Things to Keep in Mind When You Are Doing a Client Survey

»Posted by on Nov 27, 2012 in Business Strategy, Marketing, miscellaneous | 0 comments

10 Things to Keep in Mind When You Are Doing a Client Survey

Every once in a while a client asked us to perform a client survey for them.   It is usually driven by the marketing department within the company with the goal of understanding how the product or service is viewed by those that have either purchased the product or those who have decided not to purchase. In some cases, it is driven from outside of the company by investors or stakeholders with the idea of helping the company to sharpen their focus on potential markets. A customer and non-customer survey can be very valuable.  In most non-survey situations, client have contact either by sales (who are trying to sell them something) or support (who are trying to fix something that is broken).   Those two channels are not the best way to get a broader picture of...

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How to Get Subscribers to your Business Blog: 4 Things to Keep in Mind

»Posted by on Oct 2, 2012 in Business Strategy, Marketing | 1 comment

How to Get Subscribers to your Business Blog: 4 Things to Keep in Mind

There are a lot of advantages to getting subscribers to your business blog.  A business email list is a valuable thing; it’s an opt-in strategy that allows you to communicate with your business community on a regular basis, which is invaluable when it comes time for a new product launch, website redesign, or event promotion.  Many readers subscribe to several “personal” blogs at once – but how do you get readers to subscribe to your business blog?  Here are three things to keep in mind when writing blog articles that will drive traffic to your site and keep it coming back. 1)       Write articles of real value.  Social media guru Michael Selzner calls this “giving away your secret sauce.”  Blog articles should not be reserved for things you...

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