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Who Wins Facebook Marketplace or Craigslist?

»Posted by on Feb 2, 2018 in Business Strategy, Facebook | 0 comments

As I was looking for parts for my son’s 1966 International Scout,  which by the way is a frequent task, I noticed that the role that was once taken up by Craiglist, that of matching buyers and sellers in a localized area is being challenged by Facebook Marketplace.  Now if you are not familiar with marketplace it is very similar in purpose to craigslist for most hard goods as it matches buyers and sellers in a user defined geographic area.  You can post photo’s or ask questions in much the same way as craigslist.  I have used both and have to give the nod to Facebook in terms of usability over Craigslist but that is personal. It is estimated toward the end of last year that craigslist has 50 billion page views per month.  About 2.3 million people...

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Managing Risk: 3 Important Steps for Protecting Your Company’s Online Reputation

»Posted by on Aug 1, 2012 in Business Strategy, Facebook, Marketing | 0 comments

Managing Risk: 3 Important Steps for Protecting Your Company’s Online Reputation

Worried about what your customers are saying about you on Facebook?  You are not alone.  Since 2009, searches on the term “Online Reputation” have soared, indicating that it is a top area of concern for many businesses.  Here we describe three steps you should take to protect your company’s reputation and manage the risk associated with social media exposure. Not worried about online reputation yet?  Check out these two examples to see why you should be. Social Media Reputation Killers: Two Horrible Warnings They say that if you can’t be a good example, at least be a horrible warning.  If that’s the case, it’s pretty clear which of these two categories Comcast and Domino’s Pizza fall into; they’re textbook examples of why monitoring your...

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How to Write Well on Social Media Channels: Avoiding Grammar Gaffes

»Posted by on Jul 31, 2012 in Facebook, Marketing | 1 comment

How to Write Well on Social Media Channels: Avoiding Grammar Gaffes

Nervous about sounding professional on your blog posts, Tweets, and Facebook status updates?  All of us need to be careful about maintaining good writing style, even on social media channels.  This article from Information Week sites 11 of the most common grammar issues that the author sees on social media:  I add five more errors to watch out for. Debra Donston Miller’s 11 Grammar Gaffes to Avoid Author Debra Donston Miller sites her top 11 tips, which really involve remembering your fourth grade basics.  The article gives a great explanation of each, but in summary, here they are: It’s and Its Your and You’re To, Two, and Too There, Their, and They’re Sentence Starters and Endings Punctuation in General  Lose and Loose Then and...

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Quick and Dirty Guide to Marketing with Social Media: 6 Steps to Getting Started

»Posted by on May 24, 2012 in Business Strategy, Facebook, Marketing | 0 comments

Quick and Dirty Guide to Marketing with Social Media: 6 Steps to Getting Started

I recently gave a talk at a meeting of small business owners– and promised a blog post on this portion. Our business name says it all: we’re “Spalding Barker Strategies” because we believe that your marketing efforts should start with strategy: a carefully considered plan of where you want to go and how you’re going to get there.  When it comes to social media, it’s important to use a strategy to ensure that you haven’t left out important elements, and that you’re getting the most results from your efforts.  Set realistic goals: social media is about planting fruit trees, not buying lottery tickets.  In other words, it’s a long term strategic play. Here’s an outline to use as a starting point: Spalding Barker’s Quick and Dirty Guide (for...

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Talbots and Branding: Building Customer Loyalty

»Posted by on May 8, 2012 in Business Strategy, Facebook, Marketing | 0 comments

I hate to shop.  My credit cards may belie the fact, but really, I do not like to shop for entertainment.  On the other hand, I love to feel beautifully dressed, fashionable, expensive, and appropriate. That’s why I’m such a loyal Talbot’s customer. I am, in marketing terms, the holy grail of quality clothing consumers.  I’m the right age, the right income bracket, the desirable demographic in every way.  The intersection of all circles on the marketing team’s Venn diagram, that’s me.  I get catalogs and offers from every retailer known to man.  So how does Talbot’s win my loyalty over their competitors? Answer: great social media branding. A Repeatable Marketing Plan for Branding Recently we reviewed Jim Joseph’s branding seminar.  One of...

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How Do I Make My Timeline Private? Facebook Privacy (Again)

»Posted by on Mar 26, 2012 in Facebook, Marketing | 2 comments

How Do I Make My Timeline Private?  Facebook Privacy (Again)

Here we go again.  It’s always the most popular post, and it always generates the most questions: “How do I make my Facebook Timeline private?”  Here is a step by step guide to increasing your Facebook privacy – and some caveats about what you cannot hide.  (For some background on seamless sharing, see our earlier post on Facebook Privacy Changes . What is Facebook’s new Timeline? Let’s start with what the new Facebook Timeline is, and is not.   If you’ve been notified that your Facebook account has switched over, but nothing looks different when you check your newsfeed on your mobile, you just aren’t looking in the right place – log on to Facebook using your computer and switch to your profile view.  That’s where you’ll find your new...

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