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Knicks Coach D’Antoni Resigns: Pro Bloggers Give the Scoop

»Posted by on Mar 15, 2012 in Facebook, Marketing | 0 comments

Knicks Coach D’Antoni Resigns: Pro Bloggers Give the Scoop

Top 5 pro bloggers on Knicks’ D’Antoni’s resignation (or termination):  Deadspin Blog (first posted 2:28) Huffington Post “The Newswire” Blog  (first posted: 2:42pm)  Sekou Smith’s NBA “Hangtime” Blog (first posted at 2:56 pm)  SB Nation’s “IndyCornRows” Blog (first posted: 3:38pm)  The American Spectator “The Spectacle” Blog (first posted at 4:35pm) Generally I’m more of a social media follower than a sports fan, but sometimes the two come together.  When Knicks Coach D’Antoni resigned (or was fired, depending upon what source you like) the Internet buzz was rampant.  This morning, “Knicks Coach” is one of Google Trends hot 10 searches. Who Broke the Story? The social media world is proving once again to be digging the...

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Facebook Faces Off With Google+: What’s the Difference?

»Posted by on Jul 7, 2011 in Business Strategy, Facebook, Marketing | 1 comment

By Harry and Miriam McNabb No sooner did we point out that video capability in Google+ gives it an edge over Facebook, than Facebook announced its plan to work with Skype to provide video conferencing in Facebook.  (We’re sure Mark Zuckerberg reads this blog.) Here’s  a brief rundown on our understanding of the capabilities in each. Facebook New Videoconferencing and Enhanced Chat Features  Makes use of the existing chat feature to simply add video to your conversation with friends online; seems to be limited at the moment to video chat between two people. Enhanced chat adds a menu of the people that you chat with most to make it easier to initiate conversations – you still “call” your friends.  Enhanced chat now allows for “group...

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Four Reasons Google Has a Chance in Social Media

»Posted by on Jul 5, 2011 in Business Strategy, Facebook, Marketing | 0 comments

By Harry and Miriam McNabb We at Spalding Barker Strategies are heavy Google users – using gmail, Google Apps for our business, and various and sundry other tools – and we are very aware of Google’s drawbacks.  But when it comes to social media, we think that Google has a real shot at taking on Facebook.  Here’s why: 1)       New and motivated leadership at Google.  Larry Page, Google’s 38 year old founding CEO, is back.  He’s on a mission to convince the market that Google can continue to grow in utility and profitability, and Google+ is the first big project on deck.  It’s a good guess that he will put whatever resources he needs to into the project to make it successful. 2)       Marketshare.  Google, in Microsoft fashion, has a...

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Using Facebook to be High Touch (but low cost.)

»Posted by on Jun 20, 2011 in Business Strategy, Doctors, Facebook, Marketing, Medical Practice | 0 comments

This weekend I had a conversation with a friend about using social media to be “high touch.”  This is something social media is great for, and it’s important to note for the doubters who wonder what place social media has in corporate strategy. The whole point of social media is that it’s…well, social.  It’s all about personal relationships.  Companies who want to be “high touch” – to form personal relationships with their clients and prospects – will find that social media is a vastly more efficient way of doing so than hosting a lot of expensive face to face events. Let me give you some examples.  The Weight Watchers fanpage on Facebook has almost three quarters of a million fans.  Every day,...

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Three Ways to Leverage Facebook for Sales – Even if You Hate Facebook

»Posted by on Apr 26, 2011 in Business Strategy, Facebook, Marketing | 0 comments

By Harry We hear this often -we know how it feels. You’ve tried, and you just don’t like Facebook. You don’t want to “poke” anyone, you don’t want to friend anyone, and the people that you have friended seem to want to use you for free therapy or show you endless blurry pictures of their kids. But you understand that Facebook users represent over 10% of the world’s population. You realize that the demographics are shifting toward the over 35 set, you realize that some Facebook users may in fact be your target market, and you realize that calling them all on the phone is not going to work. Here are three things that you should do to get started, even if you do not want to tell anyone what you had for lunch or how terrible your last...

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Medical Practitioner Using FB? 3 Ways to Stay Out of Trouble

»Posted by on Apr 20, 2011 in Business Strategy, Doctors, Facebook, Marketing, Medical Practice | 1 comment

By Harry and Miriam Disclaimer: We aren’t attorneys and we don’t play them on YouTube.  Check with your legal team if in any doubt. The Boston Globe printed this article, which prompted us to think about the ways that smart and savvy professional people manage to get themselves into trouble using social media.  Inappropriate use can get you fired, as it did in this case – and hospitals and medical practices are quickly developing monitoring programs to make sure that unwise comment doesn’t go unnoticed. Here are three important things to consider: 1)  HIPAA, HIPAA, HIPAA.  You’ve signed the papers (repeatedly) now read the regs.  Realize that even if you don’t use a name, HIPAA refers to any information that could be...

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