Marketing

Superbowl and Content

»Posted by on Feb 5, 2018 in Marketing | 0 comments

In the U.S,  we just finished the National Football championship game with the Philadelphia Eagles beating the New England Patriots in a close game.  Being at least a fair weather Patriots fan, it was disappointing but thought that Philadelphia played better and deserved to win. What I was struck by was the changes in the Ad’s that run before during and after the Superbowl.  If you think back a decade or more the majority of the ad’s would be for either products (Car’s, etc.) or services (go-daddy web services, etc.). Many if not most of the ad’s in this years Superbowl revolved  around either Movies (Marvel) or TV shows,  West world (reboot).  I find it interesting and if you believe that ad’s reflect our culture the shift from...

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Four take aways from the Amazon AWS conference last week in NYC

»Posted by on Jul 14, 2015 in Marketing | 0 comments

Just attended a Amazon AWS conference in NYC last week.  We try to attend these types of conferences when we can from the major vendors as it keeps up to date as to what is going on.  Meet with clients and prospects, etc. and overall sharpen the ax if you will.  We have good relationships Microsoft and they have similar messaging and functionality. Five things were interesting and stood out a few days after the event: Amazon ambition to be ubiquitous in the application space and their push to drive applications both large and small through AWS. They had a number of new announcements including a build in API library to make it easier to build and scale applications and a testing feature that allows you to test application code from a variety of different...

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Eight Reasons that you should care about Drones

»Posted by on Jun 4, 2014 in Marketing | 0 comments

Eight Reasons that you should care about Drones

If you follow the news, there is a quite a bit of press about Drones for commercial and recreational use.   But today, if you ask someone what they know about Drones you might get a blank stare.  If you have not been following this segment, here are eight reasons to care about drones.   You would be in good company as many people and a lot of important companies do. Companies such as Google, Amazon, and Facebook are making billion dollar investments in companies that make Drones. Why, because they are able to do things like expand the coverage of wireless to less developed countries (cheaper than towers or wires) and fly line of sight to deliver things much faster and more directly than by traditional means. Drones do more good than you might think. Drones...

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Two things to consider when deciding which Social Media Platform to focus on.

»Posted by on May 22, 2013 in Marketing | 0 comments

Two things to consider when deciding which Social Media Platform to focus on.

Trying to decide where to put your hard fought marketing dollars?  We tell our clients that social media should be a part and not all of your marketing budget.  But for that portion of dollars that are budgeted for social media, how do you decide where to put your marketing dollars? Here are a two things to think about that will help you to decide. What are the types of people who you want to target and what do they use?  Are you are recruiter that looking for programming talent that reside in San Francisco?  Then Twitter might be a good choice.  Are you selling elementary school educational software to stay at home  moms?  Then Facebook is the logical choice.  What about Fashion to hipsters?  Pinterest might be the way to go.  You get the idea. What...

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What is the one thing that Powerball, dieting, and Social Media have in common?

»Posted by on May 21, 2013 in Business Strategy, Marketing | 0 comments

What is the one thing that Powerball, dieting, and Social Media have in common?

Quick, close your eyes and ask yourself what do these three things have in common?  Let’s look closer: Powerball:  One of the major news stories recently was on that Powerball lottery was recently over 600 million dollars (I even bought a ticket which I do not normally do). Dieting:  In amazon, my search for the word dieting just returned over 13,326 results.  I am always amazed when people who I like, respect, and think are smart tell me about their wacky diet. Social media: companies, non-profits, and small businesses feel that they need to do all of the social media platforms, right now.  And somehow that “other companies” are capturing all of the benefit of social media. Hope ,untempered by realism or experience, is the common element....

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One Example of How Not to do Social Media.

»Posted by on May 16, 2013 in Business Strategy, Marketing | 0 comments

One Example of How Not to do Social Media.

“We have been taught to believe that negative equals realistic and positive equals unrealistic”.  Susan Jeffers. I believe that negativity is poison, and I try very hard to not fall into the trap of negativity.  I do not believe that bringing out all the bad things that can happen is being smart or shows experience or even good judgment. That being said, sometime people do things, either out of anger or frustration, or a momentary lack of judgment that hurts them.  In social media, we can all think of examples of grown men and woman who should know better, doing something stupid. We at Spalding Barker use the rule, that you should view anything that you post as going to be read by your boss, your mother, and your priest/preacher or rabbi (substitute in...

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