Marketing

Deal Sites and Customer Service. Does it matter to your business?

»Posted by on Feb 1, 2013 in Marketing | 0 comments

Deal Sites and Customer Service.  Does it matter to your business?

Some time ago we wrote about daily deal sites, which included sites such as;  Groupon, Google Offers, Living Social , and others and how they are influencing pricing and purchasing patterns of consumers and the B2C companies who service them. I use these sites regularly and wanted to compare a customer service experience that I recently had where I was able to contrast Google Offers and Groupon. By way of background, I was looking to purchase a couple of small corporate gifts for the holidays.  I was tired of sending chocolates / fruit baskets/  etc. and wanted to try purchasing something that my clients may use rather than just try to get rid of. First, I saw something that I thought would work on Groupon,  it happened to be cigars which, while maybe not...

read more

10 Things that Affect your Products Pricing or The Efficient Market Hypothesis of Product Pricing

»Posted by on Dec 4, 2012 in Business Strategy, Marketing, miscellaneous | 0 comments

10 Things that Affect your Products Pricing or The Efficient Market Hypothesis of Product Pricing

 Like everyone else in the country, I spent a portion of last weekend shopping for a few gifts, some for my family and some for me.  As I shopped, I was struck with the concept of how product pricing has changed. Pricing a product has always been challenging. In the old days (you pick the time frame) you would spend some time in determining your costs, what you needed to make to stay in business, and what similar products were selling for. You mix it all together, say a prayer to your heathen god, and then set your price. Then, come hell or high water, you would stick to the price until forced to change it. Price was the last thing that you changed.  That worked pretty well for a very long time. People would pay “the going rate” for a product and not think...

read more

10 Things to Keep in Mind When You Are Doing a Client Survey

»Posted by on Nov 27, 2012 in Business Strategy, Marketing, miscellaneous | 0 comments

10 Things to Keep in Mind When You Are Doing a Client Survey

Every once in a while a client asked us to perform a client survey for them.   It is usually driven by the marketing department within the company with the goal of understanding how the product or service is viewed by those that have either purchased the product or those who have decided not to purchase. In some cases, it is driven from outside of the company by investors or stakeholders with the idea of helping the company to sharpen their focus on potential markets. A customer and non-customer survey can be very valuable.  In most non-survey situations, client have contact either by sales (who are trying to sell them something) or support (who are trying to fix something that is broken).   Those two channels are not the best way to get a broader picture of...

read more

How to Get Subscribers to your Business Blog: 4 Things to Keep in Mind

»Posted by on Oct 2, 2012 in Business Strategy, Marketing | 1 comment

How to Get Subscribers to your Business Blog: 4 Things to Keep in Mind

There are a lot of advantages to getting subscribers to your business blog.  A business email list is a valuable thing; it’s an opt-in strategy that allows you to communicate with your business community on a regular basis, which is invaluable when it comes time for a new product launch, website redesign, or event promotion.  Many readers subscribe to several “personal” blogs at once – but how do you get readers to subscribe to your business blog?  Here are three things to keep in mind when writing blog articles that will drive traffic to your site and keep it coming back. 1)       Write articles of real value.  Social media guru Michael Selzner calls this “giving away your secret sauce.”  Blog articles should not be reserved for things you...

read more

How to Give a Great Presentation: 3 Tips to Get Your Point Across

»Posted by on Sep 27, 2012 in Business Strategy, Marketing | 0 comments

How to Give a Great Presentation: 3 Tips to Get Your Point Across

by Harry McNabb Let’s face it, we all give and listen to presentations, and we all sometimes dread giving and listening to presentations.  If I live to be 100, I will never forget the statistic I learned in a public speaking course: most people dread public speaking more than they fear death and dismemberment.  Since webinars or presentations to clients, venture capitalists, or internal staff are often your one shot to present your ideas, you need to be sure you are communicating effectively.  Here are three things to think about when creating a presentation: Are you delivering the right message to the right audience?  Create your presentation to speak your audience’s language: sales to the salespeople, investment to the venture capitalists,...

read more

What is Sales 2.0? Using Technology to Increase Sales and Cut Costs

»Posted by on Sep 7, 2012 in Business Strategy, Marketing | 0 comments

What is Sales 2.0?  Using Technology to Increase Sales and Cut Costs

Wondering what Sales 2.0 is?  Read on for an explanation: what it means, why it’s important, and how to do it. What is Sales 2.0? We’ve had Y2K, Web 2.0, disruptive technologies, and cloud computing.  Nobody loves a confusing buzzword more than high tech – and the latest seems to be “Sales 2.0.”  There is a recently published book by this title (see it here on Amazon ) but the phrase itself has been kicking around for a while.  Looking on the Internet for definitions of sales 2.0, I failed to find one that actually meant anything, so here’s my own attempt: Sales 2.0 means using available technology to cut your sell cycle.  That’s it.  But like most things, the devil’s in the details. Customer Focused One thing that the myriad of authors and...

read more