Easy SEO: 3 Quick Fixes

» Posted by on Feb 21, 2012 in Business Strategy, Marketing | 0 comments

Easy SEO: 3 Quick Fixes

This is one of our series of short SEO tips and tricks articles.  Whether large or small, all companies can benefit from implementing some strategies to improve their standings in the SERPs (that’s Search Engine Results Pages, for those of us who speak regular English.)  When implementing SEO strategies, we find that for the most part, what you do to improve your site for SEO also improves your site for your customers.  Issues of readability, relevant content, and easy navigation all count.  Good website organization is good on many fronts.

That being said, SEO is a complex issue and there are many nuances.  Tomes have been written and college courses developed to teach SEO issues.  There are, however, some simple and basic steps that are easy to implement and can provide an immediate boost to your rankings.  Here are three to get started with:

1)       Use  Keywords in your Title Tag

This is particularly relevant for websites managing a blog or informational articles (a great way to draw in traffic.)  While keyword “stuffing” or overuse is a negative from the standpoint of user satisfaction and can result in a “spammer” tag from the search engines, it makes sense to use the keywords that you are targeting in the beginning of the title tag.  According to The Art of SEO (by Eric Enge, Stephan Spencer, Rand Fishkin, and Jessie C. Stricchiola, Copyright 2010, IBSN 978-0-596-51886-8, recommended for further reference) the title tag is the #1 ranking factor in search engine results.  Words at the beginning of the title are more heavily weighted, so the keywords that you are targeting should be there.

Use the title of this post as an example. As the article is about SEO, I’d like people looking for help on this topic to find it.  While I could have written “3 Quick Fixes for SEO” it makes the article more searchable to put “SEO” in the beginning of the title.  (And I’ll stop there, lest the Google King assume that I’ve stuffed my keyword in too many times.)

2)       Use Keyword Rich Anchor Text

Links are frequently mentioned as an important factor in SEO.  While links to your site from others are of paramount importance, inbound links are helpful also, and can assist you in building a community of industry experts who may in future link to you.  It makes sense to include inbound links or references as they provide real value to your readers and make sense; and to use link-backs to other information that you provide on your website.  “Anchor Text” is the text that you highlight for an inbound link.  For example, I might say that you can see a previous article on SEO that I’ve written here; but a more effective way would be to say, see my previous article SEO: How to Blog Effectively.

3)       Keep Your Site Alive

Lastly, and most simply, maintain your site.  Few people realize that the age of your site is an important factor in SEO results.  As a small business owner, it can be tempting to scrap your initial site and start from scratch – after all, you’ve learned a lot over the last few years and if you had it to do over again… but you don’t have it to do over again.  Redesign on your current URL if necessary, but don’t throw away the history that you’ve built up.  Older sites are considered more trustworthy by the search engines, and rank higher in results.

Good SEO practices almost always match with clarity and usability for your customers.  Put some time into incorporating an educated SEO strategy into your web writing and everyone will benefit.

To learn more about Spalding Barker Strategies, visit our homepage or Contact Us to see how we can help your business.

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