SEO: How to Blog Effectively, Part I

» Posted by on Dec 22, 2011 in Marketing | 0 comments

SEO: How to Blog Effectively, Part I

Using SEO to Develop Blog Content

At Spalding Barker, we strongly recommend basic SEO when it comes to content creation.  Providing information that a lot of people need is a quick way to build community, and with a little work – 10 minutes or so- upfront, you can ensure that the people looking for your information will find it on your site.  Below is the quick and dirty guide to basic blogging SEO using Google Trends.

There are many tricks to SEO; getting inbound links, refreshing your data frequently, etc., and the bookshelves are filled with heavy-weight reference guides.  What we’re talking about in this article is simple SEO-based content: choosing your article title and subject based on trend research.  Choosing an effective title is incredibly important, and some blogging experts say that you should spend more time on the title than you do on the content.  Certainly we agree that you should establish a strong title before you begin, as the title research may inform the shape of the content.

Using this blog article as an example, here’s how it’s done:

  1. Open Google Trends.  You will find a simple search box.  Type in the subject you are thinking about for content: in this case, I started with “Easy SEO.”  “Easy SEO” showed no volume, so I moved on to “SEO.”  That showed volume, but was too broad.  From there, I plugged in different related terms, comparing “Blogging SEO,” “Blogging Content”, “Blog Articles,” and “How to Blog.”  “How to Blog” was by far the strongest in number of searches.
  2. Keep Refining.  We wanted to provide valuable information on basic SEO, and we thought a guide to Google Trends, which is free and easy to use, would be a good place to start.  So we compared the search terms “How to Blog,” “SEO,” and “Google Trends.”  All showed strong volume, with “SEO” coming in first, and “How to Blog” coming in second.  Hence the title of this article.  (In Part II of this article, we’ll talk about using Google AdWords as another tool to research good titles.)
  3. Check your Region.  On the upper right of the Google Trends screen, you’ll see the region boxes.  Depending on where your market is, you’ll want to set it to “United States,” “All Regions,” or select a country as appropriate.  If you have an international market, this is an important step: search volume can change dramatically in different areas of the world.
  4. Base your decision on estimates.  Whether you use Google Trends, Google AdWords, or a different SEO tool, you have to keep in mind that the numbers are not absolute.  Any statistician will tell you that when dealing with the sheer volume of data represented by search results, absolutes are almost impossible.  But the important thing to remember is that it doesn’t matter – use your common sense and look for relative value.  It’s more significant that one search term is better than an alternative than that actual search numbers on that particular term.
  5. Don’t get paralyzed by number obsession.  It’s easy to get lost in data, and that can prevent you from writing.  But content needs to be frequent, and if it’s frequent enough, it doesn’t have to be absolutely perfect.  We don’t suggest that you base all of your content decisions purely on SEO: it wouldn’t make sense for us to write about todays big sporting event on Spalding Barker, even if that were the most important topic of the day.  (Hmmm… wonder if Tim Tebow has a blog??)  Choose subjects you know about and tweak them to get readership.

Try using Google Trends for a few minutes before writing your next blog article, and track your effectiveness carefully.  You might be surprised at the return on your 10 minute investment.

To learn more about Spalding Barker Strategies, visit our homepage or Contact Us to see how we can help your business.






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