Two things to consider when deciding which Social Media Platform to focus on.

» Posted by on May 22, 2013 in Marketing | 0 comments

Two things to consider when deciding which Social Media Platform to focus on.

Trying to decide where to put your hard fought marketing dollars?  We tell our clients that social media should be a part and not all of your marketing budget.  But for that portion of dollars that are budgeted for social media, how do you decide where to put your marketing dollars?

Here are a two things to think about that will help you to decide.

  • What are the types of people who you want to target and what do they use?  Are you are recruiter that looking for programming talent that reside in San Francisco?  Then Twitter might be a good choice.  Are you selling elementary school educational software to stay at home  moms?  Then Facebook is the logical choice.  What about Fashion to hipsters?  Pinterest might be the way to go.  You get the idea.
  • What are you trying to do?  If you are trying to do damage control you want to focus on the largest amount of your customers in the shortest time.  Get some bad press, maybe an email to your client list is best.  Worried about the impact on potential customers then  the spend a little money target the platform where you have the most potential clients.  But remember to plan now, when you don’t have to.  If you are trying to inform, than maybe a blog, or even an email newsletter may be the way to go.  Want to be known as a thought leader in your field, Linkedin may be a good choice.   Have a restaurant, then a location-based service like Foursquare might be the ticket,  or maybe twitter to tell about your daily specials.  There are as many options as there are types of businesses.


Follow your instincts on this.   If you spend a few minutes profiling whom you are trying to target and what they are using you have a much better chance of hitting the mark.


Just follow your plan and your customers.  Good luck.


Harry McNabb

Spalding Barker Strategies

Helping Businesses get the most out of their Marketing and Sales Efforts

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